MENLO PARK, CALIFORNIA / Content Syndication Services / — Meta Platforms Inc. has begun a global rollout of paid subscription plans for Instagram, Facebook and WhatsApp, adding optional premium tools to three of its largest social and messaging services. The consumer plans are named Instagram Plus, Facebook Plus and WhatsApp Plus. Instagram Plus and Facebook Plus are priced at $3.99 per month, while WhatsApp Plus is priced at $2.99 per month.
The Plus subscriptions add features on top of free access to the apps rather than replacing the core services. Instagram Plus includes tools such as highlighting a favorite story once a week, extending a story’s availability by an additional 24 hours and previewing another user’s story without appearing in the viewer list. Facebook Plus focuses heavily on stories, including 48-hour story availability, super reactions, story viewer search and story rewatch insights.
WhatsApp Plus adds messaging and personalization features, including the ability to pin up to 20 additional chats and use premium stickers. Facebook Plus also includes customization options such as changing the Facebook or Messenger app icon. The new consumer subscriptions are separate from Meta Verified, the paid verification product for Facebook and Instagram that remains tied to verified badges, account support and account visibility features in eligible markets.
Paid features widen across core apps
Meta is also testing a broader paid subscription group under the Meta One name for artificial intelligence users, creators and businesses. Meta One Plus is priced at $7.99 per month and Meta One Premium at $19.99 per month. The AI tiers include higher access to image generation, video generation and Thinking mode in Meta AI. The free version of Meta AI remains available, with usage limits applying to those functions.
The first AI subscription tests are set for Singapore, Guatemala and Bolivia. Separate creator and business tests include Meta One Essential at $14.99 per month and Meta One Advanced at $49.99 per month. The creator and business tiers include benefits such as the Meta Verified badge, improved placement in Facebook and Instagram search, and clickable links in Instagram posts and reels for eligible subscribers in test markets including Saudi Arabia, Morocco, Thailand and Bangladesh.
AI and creator tiers enter testing
The subscription rollout comes as Meta continues to report large user reach across its Family of Apps. The company reported 3.56 billion family daily active people on average in March 2026, up 4 percent from a year earlier. It also reported first-quarter revenue of $56.31 billion, up 33 percent year over year, with ad impressions across its Family of Apps rising 19 percent and average price per ad increasing 12 percent.
The new plans keep Facebook, Instagram, WhatsApp and Meta AI accessible without a paid subscription while adding paid options for selected premium functions. Meta has said more features will be added to the subscription products. The rollout creates a wider paid subscription lineup across consumer apps, AI tools, creator accounts and business accounts, with pricing and availability varying by product category and test market.